The idea described in Walter Isaacson’s biography of Steve Jobs refers to a person’s capability to persuade themselves and others to imagine virtually something, no matter contradictory proof. It is characterised by a mix of attraction, charisma, bravado, hyperbole, advertising and marketing, appeasement, and persistence. An instance of this is able to be convincing a group {that a} seemingly unimaginable deadline is achievable, inspiring extraordinary effort and, often, attaining the inconceivable.
This attribute, whereas doubtlessly manipulative, was instrumental in Jobs’s success. It enabled him to push his groups to ship groundbreaking merchandise and problem typical limitations. Its historic context lies in a mix of management kinds and the strain to innovate within the quickly evolving expertise sector. The impact could possibly be each optimistic, resulting in innovation, and detrimental, creating unrealistic expectations and doubtlessly damaging working circumstances.
